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NEW YORK - Marathon
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The voice of the announcer is transcendent: "ATHLETES! ON YOUR MAAAARKS!!!", the starting waves follow each other with their own cannon shot, the sound system spits out New York, New York by Frank Sinatra, it's a cliché but it's damn effective. It's by far the most stylish start we've ever had. The New York City Marathon is a running slap in the face, Disneyland for runners, a myth, a legend, on of the 6 majors of course, impeccable organization. And on top of all that, that crazy American touch that sweeps you up in a euphoria that starts as soon as you arrive at the airport and doesn't end until you're back home.

Client
Jolie Foulée, New Balance
Services
Art Direction
Videography
Photography
Cat.
Documentary
Date
2024
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